Capital Real Estate Group
Investment-focused team serving real estate investors with analysis tools, market data, and off-market opportunities.
Overview
Capital Real Estate Group specializes in investment properties throughout the Phoenix metro area, serving everyone from first-time investors to institutional buyers with portfolio strategies.
The Challenge
Investors have different needs than typical home buyers - they want data, returns analysis, and market insights. The team's generic website spoke to home buyers, not investors. Sophisticated investors couldn't find the information they needed to evaluate opportunities.
Our Approach
We built an investor-focused platform. ROI calculators help analyze potential returns. Market reports provide neighborhood-level data. Deal flow pages showcase investment opportunities with cap rates and projected returns. Content addresses investor concerns: 1031 exchanges, property management, portfolio building.
The Results
Investor inquiries tripled. Average deal size increased by $180K as the team attracted more sophisticated investors. The calculators became the site's most-used feature. The team has become Phoenix's go-to resource for real estate investment.
Key Takeaways
- 1Investment clients need data and analysis, not emotional appeals
- 2ROI calculators drive engagement and pre-qualify serious investors
- 3Market reports establish expertise and provide ongoing value
- 4Investment-focused positioning attracts higher-value transactions
“They captured exactly what investors need - data, analysis, and opportunities. Not the typical "find your dream home" fluff.”
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