The Morrison Group

Overview

The Morrison Group is a premier luxury real estate team in Scottsdale representing buyers and sellers of high-end properties in Paradise Valley and surrounding areas. Despite a strong reputation built over 15 years, their digital presence was outdated.

The Challenge

The team was losing market share to newer agents with aggressive digital marketing. Their website loaded slowly, wasn't mobile-friendly, and buried their impressive $500M+ in career sales. Google rankings had dropped from page one to page three for terms like "Scottsdale luxury homes." Lead volume had declined 40% over two years.

Our Approach

We started with a comprehensive audit that revealed critical technical issues and missed SEO opportunities. Our approach included: (1) Complete website rebuild with stunning property photography, (2) Strategic content targeting 150+ high-intent keywords, (3) IDX integration with advanced search filters for luxury buyers, (4) Local SEO domination across Paradise Valley neighborhoods, (5) Conversion optimization with elegant inquiry forms.

The Results

Within 6 months, The Morrison Group achieved #1 rankings for 47 high-value keywords including "Scottsdale luxury homes" and "Paradise Valley real estate." Organic traffic increased 340%, and qualified lead volume tripled. The property showcase became their top-converting feature, with visitors spending an average of 4 minutes browsing listings.

Key Takeaways

• 1Showcasing sold properties builds immediate credibility with luxury buyers
• 2Local SEO targeting specific neighborhoods outperforms broad city targeting
• 3Page speed directly correlates with bounce rates for luxury home searches
• 4Mobile-first design is essential when 70% of real estate searches happen on phones