Arizona New Homes
New construction specialists helping buyers navigate builder relationships and new home purchases in the Phoenix suburbs.
Overview
Arizona New Homes specializes exclusively in new construction throughout the Phoenix metro area, helping buyers navigate builder relationships and the unique new home purchase process.
The Challenge
Many buyers go directly to builder sales offices, not realizing they can have representation at no additional cost. The team needed to educate buyers on the value of having an agent while also showcasing their builder relationships and community expertise.
Our Approach
We built the most comprehensive new construction resource in Phoenix. Content explains the benefits of buyer representation with builders. Community pages showcase every new development with pricing, floor plans, and incentives. The site includes builder comparison tools and a "new construction 101" guide for first-time buyers.
The Results
The niche strategy delivered exceptional results. The team now closes 80+ new construction transactions monthly. They've established relationships with 28 builders. Conversion rate of 18% reflects highly qualified traffic - people actively seeking new construction representation.
Key Takeaways
- 1Niche specialization defeats generalization in competitive markets
- 2Educational content about buyer representation creates demand
- 3Community-specific pages with pricing attract active buyers
- 4Builder relationships and expertise are key differentiators
“Focusing on new construction was a game-changer. AdvantixAgent helped us own that space completely.”
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