Lisa Nguyen
Industrial-chic design with bold typography for NYC's leading loft and urban living specialist.
Overview
Lisa Nguyen is NYC's premier loft specialist, focusing on converted industrial spaces in SoHo, Tribeca, TriBeCa, and Williamsburg. Her clients are artists, designers, tech entrepreneurs, and creative professionals.
The Challenge
Lisa's previous website looked like every other agent - polished and corporate. It completely missed the raw, authentic vibe that attracts loft buyers. She was losing clients to agents who better understood the creative community.
Our Approach
We embraced industrial design: dark backgrounds, bold sans-serif typography, exposed-brick textures. Neighborhood guides highlight each area's creative culture. Property listings emphasize architectural details, ceiling heights, and natural light.
The Results
The redesign resonated immediately with her target market. Loft-specific inquiries increased 175%. Referrals from past clients jumped to 45% as satisfied buyers shared her site with their creative communities.
Key Takeaways
- 1Design should reflect the properties and clients you serve
- 2Niche specialization builds word-of-mouth in tight communities
- 3Neighborhood expertise trumps broad market coverage
- 4Authentic branding attracts authentic clients
“My site finally looks like the lofts I sell - raw, authentic, and full of character. Creative buyers get it immediately.”
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