Coastal Living Team

Overview

Coastal Living Team specializes in waterfront homes, condos, and vacation properties in Naples and Marco Island. They cater to high-net-worth buyers seeking the ultimate Florida lifestyle.

The Challenge

The team's website looked like every other real estate site - stock photos, generic messaging about "finding your dream home." It attracted price-shoppers rather than the affluent buyers who could afford waterfront properties. Inquiries were plentiful but rarely converted to the high-value transactions they sought.

Our Approach

We repositioned Coastal Living as lifestyle curators, not just real estate agents. The design language shifted to sophisticated minimalism - stunning photography, premium typography, subtle animations. Content focused on the waterfront lifestyle: boating, fishing, sunsets. Virtual tours became a key feature for out-of-state buyers. We added a concierge-style inquiry process.

The Results

The transformation attracted an entirely different clientele. Consultation requests increased 125%, but more importantly, average transaction value jumped 40% as they began attracting serious waterfront buyers. Time on site increased 65%, indicating visitors were engaging deeply with the property showcases.

Key Takeaways

• 1Premium positioning attracts premium clients - design signals who you serve
• 2Lifestyle content connects emotionally with aspirational buyers
• 3Virtual tours are essential for out-of-state vacation home buyers
• 4Waterfront buyers spend significant time researching before reaching out