Active Adult Realty
Specialists in 55+ communities helping active adults find their perfect retirement destination.
Overview
Active Adult Realty specializes in 55+ communities throughout the Phoenix area, helping active retirees find their perfect retirement lifestyle in Sun City, Sun Lakes, and similar communities.
The Challenge
Most 55+ buyers are researching from out of state, often years before they plan to move. They need comprehensive information about different communities, amenities, and lifestyle options. The team's old website didn't provide the depth of information these researchers needed.
Our Approach
We created the most comprehensive 55+ community resource in Arizona. Each community has a detailed page covering amenities, HOA fees, lifestyle, and available homes. Virtual tours allow out-of-state buyers to explore. Content addresses concerns specific to retirees: healthcare access, weather, activities. An email newsletter nurtures long-term prospects.
The Results
Out-of-state leads increased 280%. Virtual tours are viewed over 500 times monthly. The team now serves clients from 38 states, with many planning moves 1-2 years out. The newsletter maintains relationships with future buyers until they're ready.
Key Takeaways
- 1Retirement community buyers research extensively before contact
- 2Virtual tours are essential for out-of-state senior buyers
- 3Long sales cycles require email nurturing strategies
- 4Detailed community guides differentiate from generic listings
“Retirees planning their move to Arizona find us first. The community guides are exactly what they're looking for.”
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